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WebWord Weblog Posting Posting Date: June 22, 2003 The Most Important User Experience Method -- "Next time you're at an event, check the agenda for sessions on how to measure business results; or how to get Marketing and IT to work together better; or how to present the results of a UX project to a senior VP; or how to build a customer experience team, with a VP of Customer Experience at the helm; how to change the organization. Those will serve you much better."
Reader Comments...
Nope. Consultants do like to promote themselves, even if the information they give is complete nonsense. After all, they're in the self-promotion business... If you're an external consultant, then some of Hurst's recommendations are useful to influence your clients and potential clients into believing you: measuring results and presenting results are important and useful skills (but completely separate from doing the actual work). The cry of "change the organization" is great propaganda for all. It's the second dictum of incompetent management, but is still a very persuasive argument. The only point that Hurst makes that has much substance behind it is the cry for team-building. Too bad it's just a cry. Yes, we need team-building skills. How do we get them? Posted by: Ron Zeno on June 23, 2003 10:18 AM
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