Posting Date: July 08, 2003
Hi-tech babble baffles many (BBC) -- "Terms such as MP3 and Bluetooth are only understood by a small number of people, a report by a consumer research group found. The findings are bad news for the industry, as it suggests that the baffling terms are putting people off buying the latest gadget."
Avoid acronyms. Good article.
Also, much to the point, their Jargon Quiz doesn't fail when you deliberately work your correct answers down to zero, though I did believe their assessment of:
'You should be able to just about to see through the babble spouted by a gadget salesperson'
should have stopped long before 2 correct.
Can you imagine what the researchers are thinking when they initially talked to the AMD personnel who commissioned the work?
"Don't these guys have any interaction with non-technical people?"
"This is going to be an easy job. We already know the results and the client will completely surprised by them."
"And they want a large-scale, international survey! This is like taking candy from a baby."
Summary report here: http://www.amd.com/us-en/Weblets/0,,7832_8524,00.html
Registration required for full report
MP3 is an initialism. :)